Since 1978, Italian Makeup Excellence.
ROOTS
Nouba was founded in 1978 by talented Italian make-up artist Rosy Armani, at the end of a transformative journey.
Deeply inspired by the vibrant beauty and joyful spirit of the Nuba tribes in Sudan, Rosy was struck by their expressive use of color as a form of identity and celebration. This powerful encounter sparked her desire to experiment with bold pigments and innovative materials, leading her to create a new vision of make-up: free, creative, and deeply personal.
Since then, color, innovation, and individual expression have become the core pillars of Nouba’s DNA.
Over the years, Nouba has established itself as one of the first professional make-up brands in Italy, earning recognition for its pioneering spirit, high-performance formulas, and dynamic approach to beauty trends. A passion for color and the ability to anticipate and shape trends have always been at the heart of the brand’s philosophy.
With a strong foundation in research and development, and guided by the high standards of Italian quality, care, and creativity, Nouba continues to stand out on the international scene.
The brand specializes in creating versatile, multifunctional, and easy-to-use products that combine cutting-edge technology with creative intuition—offering reliable and high-performing solutions that allow everyone to express their personality with confidence.
Rooted in its heritage yet focused on the future, Nouba is more ready than ever to inspire a new generation of beauty lovers around the world-promoting authenticity and personal expression through color and creativity.
TRUST
Creating reliability and confidence for consumers, employees, and society.
COLLABORATION
Expanding partnerships with new business allies to foster mutual growth.
QUALITY
Delivering products that enhance consumers’ everyday lives.
BRAND’S HEART
“We are driven by the desire to offer the perfect mix of originality, comfort, style, and confidence. What inspires us is the need for self-expression, showcased through the use of makeup. Our products are designed for anyone with a passion for exploration and the determination to invent new looks on their own terms. Nouba is for everyone who cares about the quality of products and ingredients and loves to add personality to their look.”
MADE IN ITALY
INTERNAL R&D
DEPARTMENTS
NICHE BRAND WITH
ORIGINAL
VOICE AND IMAGE
KNOW-HOW IN
DEVELOPING AND
PRODUCING COSMETICS
HIGH FLEXIBILITY AND
MARKET ADAPTABILITY
HIGH-PERFORMANCE AND
MULTITASKING FORMULAS
DESIGN & QUALITY
BOLD COLORS
History & innovation
With a solid foundation of research, development, and the application of rigorous Italian standards for quality, care, and innovation, Nouba is still today a leader on the global stage of the cosmetics industry.
Despite being a historic brand in the world of make-up, it has a fresh appearance and the original voice of a modern indie brand.
Bold colors with attention to formulation and skin care
Nouba offers exceptional solutions that reflect quality in every aspect: from design to ingredient selection, from production methods that ensure sustainability to impeccable performance. The range of products, thanks to the active ingredients in the formulas, combines the typical performance of makeup with that of skin care.
Multitasking, long-lasting, and easy-to-use products
Extremely versatile and multitasking, Nouba products allow consumers to maximize their use and optimize their performance. Nouba offers a range of products that will help achieve confidence, self-expression, and comfort in wearing them, forever dispelling the cliché that a refined and high-performing product cannot also be easy to use.
OUR PRODUCTS
The goal of Nouba is to encourage consumers to take care of themselves and their beauty.
ACTIVE CARE
In addition to providing color performance, our products can have a moisturizing effect on the skin; some have anti-inflammatory, antibacterial, or anti-aging properties.
Our formulas are carefully selected and enriched with active ingredients that provide benefits to our skin.
